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Jan 17, 2012 Carol Pierson Holding

Pay-As-You-Drive Insurance Should Have Been on US Congress’ Docket

By Carol Pierson Holding

PAYDIn this election season, we’re hearing a lot about reducing the role of the federal government. Letting the states decide the issues. Turning national legislation like Roe v Wade back to the states. Even shuttering federal agencies like the EPA. The cry for smaller government runs through both Republican and Democratic campaigns.

But then you run into something as sensible as mileage-based auto insurance, which has lingered for years in state legislatures while people who don’t drive much continue to pay up to 30% more than they should for insurance. Society suffers too: an effective economic incentive for driving less is lost so accident rates remain unnecessarily high and the environment suffers. Doesn’t this seem like something that should have been federally mandated?

I’m not advocating a federal mandate that insurance companies offer Pay-As-You Drive (PAYD) — I do believe in free markets — but a mandate that states figure out how to adjust their labyrinthine insurance statutes to accommodate this potentially game-changing option. With a deadline.

Mileage-based insurance or PAYD was first explored in 1925. Since then, the issue has been studied and analyzed and reformulated dozens of times. With the advent of technology that would allow real-time mileage monitoring, the issue gained steam among environmentalists, social justice advocates and safety proponents, all of whom found remarkable benefits from PAYD.

And for a time, the federal government seemed poised to get involved. In 1998, the US Environmental Protection Agency sponsored an effort to examine concerns expressed about PAYD auto insurance. The idea was to explore a reformulation taking into account issues of pricing and availability in states whose statutes were created around time-based policies. In 2001, Texas, a state that had no statutory restrictions that would block PAYD, was the first to allow it. The major insurance companies also began to look seriously at the market, exploring the method that the monitoring would take and creating actuarial tables to help determine pricing.

I’d never heard of PAYD or mileage-based insurance until I read about it in a newsletter from Climate Solutions, a local environmental organization rallying support for legislation that would allow insurers to offer PAYD to Washington state drivers. Partnering with Transportation Choices, their goal is environmental improvement: the Brookings Institution recently estimated that if all motorists bought PAYD, driving would decline by 8% and CO2 emissions by 2%. PAYD is second only to carbon pricing in effectively reducing carbon from automobiles and far more than useful than HOV lanes or congestion pricing:


Washington state is famous for its progressive politics. Its consumer protection laws are strict and its approach to environment issues among the most sensitive in the US. Yet the first bill to allow PAYD was introduced only three years ago. The bill still has not passed. Washington’s insurance commissioner is eager to allow PAYD and supports the bill. What, then, is holding it up?

The insurance companies that don’t have PAYD offerings. According to Carrie Dolwick, Lobbyist for Transportation Choices, “Auto insurance is a mature market desperate for differentiation, and the green credential of mileage-based insurance is very attractive. Some companies have jumped in and already have equipment and pricing/actuarial tables all worked out. Those that have not are concerned about their competitive advantage.”

Ah, unfettered capitalism at work. PAYD programs were delayed in most states until the late 00s; 10 states still don’t allow them. States that could have avoided insurance company heel-dragging had to give up benefits that mitigate problems of poverty, accidents and CO2 emissions. Isn’t this what we look to the federal government to avoid?

Carol Pierson Holding writes on environmental issues and social responsibility for policy and news publications, including the Carnegie Council's Policy Innovations, Harvard Business Review, San Francisco Chronicle, India Time, The Huffington Post and many other web sites. Her articles on corporate social responsibility can be found on CSRHUB.com, a website that provides sustainability ratings data on 5,000 companies worldwide. Carol holds degrees from Smith College and Harvard University.

Image credit: Colonnade, Flickr 


Published by Carol Pierson Holding January 17, 2012