FOR IMMEDIATE RELEASE:
New Paltz, New York and London, United Kingdom – March 6, 2013
CSRHub is pleased to announce the launch of our partnership with Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Most experts agree that corporate sustainability is an important component of brand value. This partnership will integrate data from the world’s largest database of brand value information with the world’s largest database of corporate sustainability data. The result will be new insights on how to protect brand value from sustainability-related risks.
Beginning with the 2013 Brand Finance data cycle, CSRHub data on corporate sustainability will be included in Brand Finance’s Brand Values sector reports for banking, global, and telecommunications. Over the course of the year, CSRHub’s data on the world’s 7,000 largest companies will be combined with Brand Finance’s data on 5,000 companies. CSRHub and Brand Finance will also release research that describes the relationship between the twelve corporate social responsibility factors that CSRHub tracks and Brand Finance’s proprietary Brand Strength Index (BSI).
CSRHub’s 8,000 users will be able to buy reports from Brand Finance on about half of the 7,000 companies that CSRHub follows. These reports will include detailed analysis of all aspects of a company’s brand value, with comparison against a wide range of related companies. A sample of these reports can be found here.
Bahar Gidwani, CSRHub CEO, said, “We are excited to offer access to brand value information to CSRHub registered members. This is information they have asked us to include in our base of sustainability metrics and we have been impressed with the breadth and quality of Brand Finance’s research.”
“There is no doubt that sustainability has a growing influence on brand perception amongst all stakeholder groups,” said David Haigh, Brand Finance CEO. “We are delighted to incorporate CSRHub’s comprehensive range of corporate social responsibility metrics to further enhance the quality of our brand value and Brand Strength analyses. Our combined datasets and knowledge will allow us to collaboratively investigate the relationship between CSR, brand value and business performance. Watch this space.”
About Brand Finance PLC
Brand Finance is the world’s leading brand valuation consultancy. We advise strongly branded organizations on how to maximize their value through the effective management of their brands and intangible assets. We have conducted thousands of brand valuations for clients of all sizes and across most sectors. Our clients include international brand owners, tax authorities, lawyers, government bodies and investment banks. See www.brandfinance.com.
About CSRHub, LLC
CSRHub provides access to corporate social responsibility and sustainability ratings and information on over 7,000 companies from 135 industries in 90 countries. By aggregating and normalizing the information from 200 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world. See www.csrhub.com.