A New Way of Doing Business is Emerging...
Business4Better (B4B) is a two-day conference and exposition designed to help businesses develop the knowledge, competencies and contacts to partner with nonprofits in ways that have a substantive impact on societal causes while creating stronger commercial value for your business – join the movement and learn how!
Building Partnerships that Matter
Business4Better features 200 innovative and creative nonprofits as the exhibitors in an environment that enables companies to find genuine opportunities for collaboration, bringing you from simple check-writing to a dynamic corporate social responsibility program that has lasting impact.
Cynthia is lending her expertise to two sessions:
Supersession: Measuring What Matters
Thursday, May 2, 2013, 3:30 PM-4:30 PM
Is there hard evidence that corporate community involvement moves the needle on social causes? Which business-nonprofit partnership benefits are hype and which are proven? How do you know if you are on the right path to showing measurable impact? This session has actionable answers to your metrics questions. Cutting-edge corporate community involvement programs collect hard evidence that they increase sales, customer loyalty, employee engagement and employee retention. They also show a positive business return on investment (ROI) and social return on investment (SROI). Learn the measurement best practices and take your measurement to the next level!
Breakout session: Benchmarking and Recognition Tools
Thursday, May 2, 2013, 1:45 PM-2:45 PM
Benchmarking your program and getting recognition for what you do is important. What tools can help you compare your community involvement program with other companies? And how can you be publically recognized for your program? Come to this session and learn more about the ins and outs of successful benchmarking and recognition programs.
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