CSRHub CEO and Co-Founder, Cynthia Figge, will be speaking at the Sustainable Brands New Metrics ’18 Conference, in Philadelphia, Pennsylvania, held on October 29-31, 2018. Cynthia will speak on October 30th on “The ROI of Embedding Social Purpose in Brand Strategy”. This session will look at some emerging best practices, along with challenges based on wide-reaching recent research as well as anecdotes from practitioners.
This Sustainable Brands event will be focused around the ROI of Sustainable Business, as well as learning how to measure the risk and impact of previously unmeasured forms of value through the newest credible tools and solutions. The 3-day conference brings together sustainability, brand and financial leaders from around the globe to share the latest insights, research and case studies to optimize key business metrics and mobilize financial performance in the evolving economy.
Tuesday, October 30th
The ROI of Embedding Social Purpose in Brand Strategy
- Cynthia Figge, CEO and Co-Founder; CSRHub
- Stephen Hahn-Griffiths, Chief Reputation Officer; Reputation Institute
Friends of CSRHub will receive 20% Discount on registration!
Please register here with code “JoinMe”.
Program Highlights:
- Curated Networking
- Thought-Provoking Plenaries
- Collaborative Breakout Sessions
- Interactive Sessions
- Special Events
Key Tracks:
- Value in Finance & Investing
- Value in Product & Service Innovation
- Value in Strategy & Operations
- Value in Marketing & Communications
Sustainable Brands:
Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce worldwide. Since 2006, their goal has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future.
Cynthia Figge is a forerunner and thought leader in the corporate sustainability movement who co-founded EKOS International in 1996, one of the first consultancies integrating sustainability and corporate strategy. Cynthia is CEO and Cofounder of CSRHub. Cynthia has worked with major organizations including BNSF, Boeing, Coca-Cola, Dow Jones, and REI to help craft sustainability strategy integrated with business. She was an Officer of LIN Broadcasting/McCaw Cellular leading new services development, and started a new “Greenfield” mill with Weyerhaeuser. She serves as Advisor to media and technology companies, and served as President of the Board of Sustainable Seattle. Cynthia has an MBA from Harvard Business School. Cynthia is based in the Seattle area.
CSRHub is the largest ESG and sustainability rating and information platform globally. We aggregate 180M data points from 550+ data sources including 12 leading ESG analyst databases. Our patented algorithm aggregates, normalizes, and weights data to rate 18,000 companies in 132 countries across 136 industries. We track 97% of world market capitalization. We cover 12 subcategories of ratings and rankings across the categories of environment, employees, community and governance. We show underlying data sources that contribute to each subcategory’s ratings. CSRHub metrics are a consensus view (any 2 sources may have about a 30% correlation so we make sense of the disparate data). We tag companies for their involvement in 17 Special Issues. We provide Macro-enabled Excel dashboard templates, customizable dashboards, and an API. Our big data technology enables 85% full coverage of data across our rated companies and robust analyses. We provide historical ratings back to 2008.
