Cynthia has joined many thought leaders in Trust, Inc.: Strategies for Building Your Company's Most Important Asset, edited by Barbara Kimmel. Trust, Inc., steady on the Hot New Release list on Amazon, includes powerful essays by thought leaders like Stephen M. R. Covey & Greg Link, Patricia Aburdene, Amy Lyman, Jim Kouzes & Barry Posner, Lolly Daskal, Bob Whipple, and many others.
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CSRHub Cofounder and COO, Cynthia Figge, is speaking at the New Metrics of Sustainable Business conference sponsored by Sustainable Brands on September 24-25, 2013 at the University of Pennsylvania. Cynthia will be speaking on 2 topics:Evening Plenary Discussion: New Metrics for Trust, Reputation and Green Brand ValueAre current leading measures of trust, reputation and brand value adequate? Up to speed with a rapidly changing landscape of stakeholders' attitudes? What co-creative efforts might assessment and data providers engage in to get to improved metrics of evolving notions of trust, reputation and brand value? How can brands stay ahead of that process?Amy du Pon
Global Head of Data Insights, Havas Media Group
An article in today's Wall Street Journal surprised me with a poll that showed American voters trust big business even less than they trust members of Congress. Banks (treated as a separate category by the Gallup pollsters who did this work) have zoomed downward in trust terms since 2006, and are now just a smidge above Congress. The Supreme Court was the last party mentioned--and its trustworthiness seems to be rising.
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