Elisa Turner, founder and CEO of Brand Intelligence Solutions says, “The fabric of business models has changed. In 1935 corporations and brands were valued based solely on their financial assets and performance – today up to 80% of corporate and brand value is based on non-financial asset performance. It is a fact today that companies who manage their non-financial assets as diligently as their financial ones consistently outperform their counterparts. The challenge corporation’s face today is: how to evolve from the 1935 myopic culture to one that is informed and consistently evolving to meet the required attributes for success today.”
The first step in addressing this challenge is awareness and knowledge of: what is material, industry leader benchmarks, where you rate against the leaders, what are your risks, brand reputation amongst stakeholders and evolving regulations and stakeholder expectations.
Brand intelligence is the aligned management of non-financial assets.
Brand Intelligence is the quality of a company’s non-financial asset awareness engagement, performance, and communication. These assets include; brand reputation, environmental, social, human, product, supply-chain and governance.
Brand Intelligence touches every aspect of your business and brand today. A 360° holistic view of your non-financial asset performance in critical to managing in today’s economy.
For the first time – it is available!
With this tool for the first time, you have a real-time data based 360° holistic view of your non-financial performance from external stakeholders and the ability to benchmark that against industry leaders and competitors. Brand Intelligence Solutions and CSRHub will provide corporations with their external "Brand Intelligence Scores."
The 360° Brand Intelligence Solutions Benchmark Tool is a game changer – for the first time the links between sustainability, brand, communications, and profit are visible and can be measured. This means they can now be managed and in quantifiable terms, just like you do financial ones.
Brand Intelligence Solutions has also entered into an Alliance with FigBytes, a global leader, next generation non-financial management system to launch the “360° Brand Intelligence Solutions Benchmark Tool.”
About Brand Intelligence Solutions
Brand Intelligence is an independent consulting firm, globally recognized as a leader in the area of sustainable business systems and sustainable brands. Founded by Elisa Turner, a trailblazer in sustainable business for 15 years – prior to this she spent 10 years working in the C-Suite of some of the world's most recognized retail brands.
The Brand Intelligence© framework - is a systemized approach developed over 15 years for companies to build, operationalize and manage Brand Intelligence©. For more information about Brand Intelligence Solutions, go to http://www.brandintelligence.solutions/. Please contact Brand Intelligence anytime for more information at elisa@brandintelligence.solutions.
About CSRHub
CSRHub provides access to the world’s largest corporate social responsibility and sustainability ratings and information, covering on 16,500 companies from 135 industries in 133 countries. By aggregating and normalizing the information from 469 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and academics use CSRHub for sustainability intelligence to benchmark company performance, learn how stakeholders evaluate company CSR practices, and seek ways to improve corporate sustainability performance.
CSRHub is a B Corporation, an Organizational Stakeholder (OS) with the Global Reporting Initiative (GRI), a silver partner with CDP (Carbon Disclosure Project), and a Research and Insight Partner of Sustainability Accounting Standards Board (SASB).
