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Brand Intelligence Solutions Enters Into Alliance With CSRHub

[fa icon="calendar'] Aug 5, 2016 10:13:51 AM / by CSRHub Blogging

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Brand Intelligence Solutions has entered into an Alliance with CSRHub, the world’s most comprehensive non-financial (Brand/CSR/ESG) rating database, to launch the “360° Brand Intelligence Solutions Benchmark Tool.” Using real time data, you can now benchmark your sustainability and brand story against your competitors and industry leaders.

Elisa Turner, founder and CEO of Brand Intelligence Solutions says, “The fabric of business models has changed. In 1935 corporations and brands were valued based solely on their financial assets and performance – today up to 80% of corporate and brand value is based on non-financial asset performance. It is a fact today that companies who manage their non-financial assets as diligently as their financial ones consistently outperform their counterparts. The challenge corporation’s face today is: how to evolve from the 1935 myopic culture to one that is informed and consistently evolving to meet the required attributes for success today.”

The first step in addressing this challenge is awareness and knowledge of: what is material, industry leader benchmarks, where you rate against the leaders, what are your risks, brand reputation amongst stakeholders and evolving regulations and stakeholder expectations.

Brand intelligence is the aligned management of non-financial assets.

brand intelligence defined

Brand Intelligence is the quality of a company’s non-financial asset awareness engagement, performance, and communication. These assets include; brand reputation, environmental, social, human, product, supply-chain and governance.

Brand Intelligence touches every aspect of your business and brand today. A 360° holistic view of your non-financial asset performance in critical to managing in today’s economy.

For the first time – it is available!

brand intelligence benchmarking tool

With this tool for the first time, you have a real-time data based 360° holistic view of your non-financial performance from external stakeholders and the ability to benchmark that against industry leaders and competitors. Brand Intelligence Solutions and CSRHub will provide corporations with their external "Brand Intelligence Scores."

The 360° Brand Intelligence Solutions Benchmark Tool is a game changer – for the first time the links between sustainability, brand, communications, and profit are visible and can be measured. This means they can now be managed and in quantifiable terms, just like you do financial ones.

Brand Intelligence Solutions has also entered into an Alliance with FigBytes, a global leader, next generation non-financial management system to launch the “360° Brand Intelligence Solutions Benchmark Tool.”

About Brand Intelligence Solutions

Brand Intelligence is an independent consulting firm, globally recognized as a leader in the area of sustainable business systems and sustainable brands. Founded by Elisa Turner, a trailblazer in sustainable business for 15 years – prior to this she spent 10 years working in the C-Suite of some of the world's most recognized retail brands.

The Brand Intelligence© framework - is a systemized approach developed over 15 years for companies to build, operationalize and manage Brand Intelligence©. For more information about Brand Intelligence Solutions, go to http://www.brandintelligence.solutions/. Please contact Brand Intelligence anytime for more information at elisa@brandintelligence.solutions.

About CSRHub 

CSRHub provides access to the world’s largest corporate social responsibility and sustainability ratings and information, covering on 16,500 companies from 135 industries in 133 countries. By aggregating and normalizing the information from 469 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and academics use CSRHub for sustainability intelligence to benchmark company performance, learn how stakeholders evaluate company CSR practices, and seek ways to improve corporate sustainability performance.

CSRHub is a B Corporation, an Organizational Stakeholder (OS) with the Global Reporting Initiative (GRI), a silver partner with CDP (Carbon Disclosure Project), and a Research and Insight Partner of Sustainability Accounting Standards Board (SASB).

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[fa icon="comment"] 0 Comments posted in Benchmark tool, communications, CSR, Profit, Uncategorized, sustainability, non-financial assests, ratings and rankings, 360° Brand Intelligence Solutions Benchmark Tool, Brand, Brand Intelligence Scores, Brand Intelligence Solutions, CSRHub

Sustainability Community Tackles the Problem of Language

[fa icon="calendar'] Sep 16, 2011 2:46:51 PM / by Carol Pierson Holding

By Carol Pierson Holding

Last month, Newt Gingrich-trained spokesman for anti-global warming forces, Mark Morano, announced on Fox TV the “collapse of global warming science.” And he’s got legions reiterating his message. According to Morano, 7 of 8 lobbyists on global warming are now "anti-action" lobbyists.

With record low temperatures last winter, Morano might seem to have a point. Except that the unprecedented storms pushed global warming proponents away from the term “global warming” some time ago. That side now refers to the issue as “climate change.”

Morano’s sponsor is also really good at using language to re-frame issues and reposition science. Its mission sounds righteous: “to promote free market solutions to environmental problems.”

Its tag line is masterful: mankind faces a threat "not from man-made global warming, but from man-made hysteria."

Morano’s sponsor’s name? Committee for a Constructive Tomorrow.

On the other side of the free market climate change discussion you’ve got such names as “Sustainability,” “Corporate Social Responsibility (CSR),” and “Socially Responsible Investing (SRI).” So you can see why climate change forces might want to rethink their language.

And indeed, controversies rage over naming in every corner of the sustainability world:

  • Michael Porter and Mark Kramer, arguably at the academic forefront of CSR, abandoned the much-maligned CSR term last January in favor of “Shared Value.”

  • Socially Responsibility Investment (SRI) leaders stewed over the word “responsible” – did it imply that non-SRI investors were not responsible, in itself an irresponsible claim? – until the Wall Street Journal published an entire special section dedicated to Socially Responsible Investing. Even then, some SRI providers switched “Sustainable Investing.”

  • CleanTech suffered the same problem until a board member squashed resistance the old fashioned way. At the 10th annual CleanTech Forum meeting in New York, this brash venture capitalist got up in front of the crowd and ordered the philistines to stop undermining the brand and threatening the survival of their noble cause.

Perhaps the most interesting effort to get the language right is being undertaken by the International Society of Sustainability Professionals. The ISSP Sustainability Lexicon Project was prompted by recent articles in mainstream business publications like Forbes and the Financial Times, which questioned the language used by sustainability experts. Ira Feldman spearheaded the Lexicon Project to address the question members were asking: “How can the profession speak with one voice, when we are speaking in many tongues?” The Lexicon Project will meet at next week'sISSP conference in Portland to review the results of a member survey. Feldman is optimistic: “I think we will be able to move the needle . . . to better harmonize the sustainability dialogue among practitioners in varied disciplines.”

Getting the language right is so important that many of the ISSP's conference sessions address the topic. The filmmaker Randy Olson will give a keynote, urging attendees to focus less on the complex science behind sustainability and more on the stories that move and persuade. “It's time for the science community to realize they are getting out-communicated, and put more effort into understanding how today's communication environment works,” Olson says.

The conference agenda features “Stories from the Field” in every session. Even the data presenters are telling stories: Cynthia Figge of CSRHUB, an online database that reports the CSR performance of 5,000 companies, will sit on the reporting and accountability panel, which she sees as an opportunity to tell “stories for the right-brained types, who look to numbers for the real story.”

If the linguist Benjamin Lee Whorf is right and,Language shapes the way we think and determines what we can think about,” then Feldman and the ISSP are definitely doing important work for the cause. I’ve been working in the field since 2001 and I still stumbled over how to refer to it. Is it a field? An industry? A practice? A religion? When will they tell us?

Carol Pierson Holding is a writer and an environmentalist; her articles on CSR can be found on her website.

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[fa icon="comment"] 3 Comments posted in communications, corporate social responsibility, CSR, ISSP, Uncategorized, Portland, socially responsible investing, sustainability, Mark Morano, messaging, Carol Pierson Holding, corporate responsibility, CSRHub, SRI

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