By Carol Pierson Holding
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What if the Chief Technology Officers of leading global technology companies turned their attention to solving climate change? That’s exactly what they did at the FiReGlobal conference in Seattle several weeks ago, which I attended to hear several of these technologists address “the most critical problem facing the planet – the climate catastrophe.” It was clear that these were scientists and not marketers sensitive to what consumers like to hear about climate change (no dire news please).
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