CSRHub Blog Research on ESG metrics and comments on sustainability best practice

Tears Don’t Mend Broken China

[fa icon="calendar'] Jan 12, 2017 11:32:16 AM / by Bahar Gidwani

renewal.jpgI’ve always been clumsy.  There were many broken dishes and glasses in my childhood.  My Mom was always kind about it.  She’d say, “Tears don’t mend broken China.”  She had other similar phrases I remember (e.g., “If you get a load of lemons, it is time to make lemonade!”), but the lesson was always Midwestern positivism.  Don’t sit around moaning about what can’t be fixed—keep moving forward and don’t let your own failures hold you back.

Our recent election broke dishes for those of us in sustainability.  Many of my friends in the field and a number of our clients have asked if US corporate sustainability programs will be put on hold for the next four years.

I’m not as good as my mother was, at mending dishes (or comforting someone who is crying!).  But I do see some reasons for hope:

  • Well-run corporations care about profit, reputation, and mission. If their sustainability programs generate a profit, reduce risk, or help them accomplish their longer-range goals, they should continue to pursue them.
  • Young folks soon take over. We get requests daily from students around the world who need data for a sustainability study or project.  For every student who majors in CSR there are ten other young people who care passionately about the world’s future.  Unless something dramatically changes how young people view the future, we will continue seeing a generation-driven rise in interest in sustainability.
  • US companies trade with the rest of the world—and the rest of the world won’t backtrack on sustainability. If a US company wants to be successful in Europe, Asia, the Middle East, etc. it must adhere to a high standard of ethics, respect indigenous peoples, avoid polluting local water supplies, combat climate change, etc.
  • US companies have the same stakeholders they did on November 7. Managers, employees, communities, suppliers, customers, and investors will continue to remind companies about the risks that companies will face if they do not behave responsibly. It will remain important to have a “social license to operate.”
  • Momentum matters. Corporations are big ships that turn slowly.  They have put money and time into corporate social responsibility (CSR) programs.  They won’t shift these resources into other things, without good reason and a lengthy analysis process.

 

What types of changes may occur?  Don’t expect stringent new guidelines from US regulators (e.g., the SEC, the EPA, OSHA, etc.).  Look for more boycotts and “buycotts.”  (Several groups are boycotting Trump-related brands and there seems to be a countervailing push to punish firms that won’t advertise on Breitbart.)  Some companies may offer less-sustainable alternatives in certain product areas.  (E.g., muscle cars, heavily-sugared cereals, and other “retro” products.)  Corporations may put on hold major new green investments until things “settle down.” None of this is long-term stuff.  We can mend these pieces and fix these holes.

We at CSRHub see our data and tools as a way to improve how a company communicates its progress and a means to reduce the cost of and improve the effectiveness of sustainability reporting. My mom once put the lid of a tea pot I’d smashed under my pillow and told me that it would give me sweet dreams.  Let’s remember what we’ve been through and all that we’ve accomplished so far.  Then, let’s move forward and dream again, about a better future.

Photo courtesy of  Ruth Edwards


Bahar Gidwani

Bahar Gidwani is CEO and Co-founder of CSRHub.  He has built and run large technology-based businesses for many years. Bahar holds a CFA, worked on Wall Street with Kidder, Peabody, and with McKinsey & Co. Bahar has consulted to a number of major companies and currently serves on the board of several software and Web companies. He has an MBA from Harvard Business School and an undergraduate degree in physics and astronomy. He plays bridge, races sailboats, and is based in New York City.

CSRHub provides access to the world’s largest corporate social responsibility and sustainability ratings and information.  It covers over 16,800 companies from 135 industries in 133 countries. By aggregating and normalizing the information from 500 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices, and seek ways to improve corporate sustainability performance.

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Brand Intelligence Solutions Enters Into Alliance With CSRHub

[fa icon="calendar'] Aug 5, 2016 10:13:51 AM / by CSRHub Blogging

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Brand Intelligence Solutions has entered into an Alliance with CSRHub, the world’s most comprehensive non-financial (Brand/CSR/ESG) rating database, to launch the “360° Brand Intelligence Solutions Benchmark Tool.” Using real time data, you can now benchmark your sustainability and brand story against your competitors and industry leaders.

Elisa Turner, founder and CEO of Brand Intelligence Solutions says, “The fabric of business models has changed. In 1935 corporations and brands were valued based solely on their financial assets and performance – today up to 80% of corporate and brand value is based on non-financial asset performance. It is a fact today that companies who manage their non-financial assets as diligently as their financial ones consistently outperform their counterparts. The challenge corporation’s face today is: how to evolve from the 1935 myopic culture to one that is informed and consistently evolving to meet the required attributes for success today.”

The first step in addressing this challenge is awareness and knowledge of: what is material, industry leader benchmarks, where you rate against the leaders, what are your risks, brand reputation amongst stakeholders and evolving regulations and stakeholder expectations.

Brand intelligence is the aligned management of non-financial assets.

brand intelligence defined

Brand Intelligence is the quality of a company’s non-financial asset awareness engagement, performance, and communication. These assets include; brand reputation, environmental, social, human, product, supply-chain and governance.

Brand Intelligence touches every aspect of your business and brand today. A 360° holistic view of your non-financial asset performance in critical to managing in today’s economy.

For the first time – it is available!

brand intelligence benchmarking tool

With this tool for the first time, you have a real-time data based 360° holistic view of your non-financial performance from external stakeholders and the ability to benchmark that against industry leaders and competitors. Brand Intelligence Solutions and CSRHub will provide corporations with their external "Brand Intelligence Scores."

The 360° Brand Intelligence Solutions Benchmark Tool is a game changer – for the first time the links between sustainability, brand, communications, and profit are visible and can be measured. This means they can now be managed and in quantifiable terms, just like you do financial ones.

Brand Intelligence Solutions has also entered into an Alliance with FigBytes, a global leader, next generation non-financial management system to launch the “360° Brand Intelligence Solutions Benchmark Tool.”

About Brand Intelligence Solutions

Brand Intelligence is an independent consulting firm, globally recognized as a leader in the area of sustainable business systems and sustainable brands. Founded by Elisa Turner, a trailblazer in sustainable business for 15 years – prior to this she spent 10 years working in the C-Suite of some of the world's most recognized retail brands.

The Brand Intelligence© framework - is a systemized approach developed over 15 years for companies to build, operationalize and manage Brand Intelligence©. For more information about Brand Intelligence Solutions, go to http://www.brandintelligence.solutions/. Please contact Brand Intelligence anytime for more information at elisa@brandintelligence.solutions.

About CSRHub 

CSRHub provides access to the world’s largest corporate social responsibility and sustainability ratings and information, covering on 16,500 companies from 135 industries in 133 countries. By aggregating and normalizing the information from 469 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and academics use CSRHub for sustainability intelligence to benchmark company performance, learn how stakeholders evaluate company CSR practices, and seek ways to improve corporate sustainability performance.

CSRHub is a B Corporation, an Organizational Stakeholder (OS) with the Global Reporting Initiative (GRI), a silver partner with CDP (Carbon Disclosure Project), and a Research and Insight Partner of Sustainability Accounting Standards Board (SASB).

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