CSRHub Blog Research on ESG metrics and comments on sustainability best practice

Brand Intelligence Solutions Enters Into Alliance With CSRHub

[fa icon="calendar'] Aug 5, 2016 10:13:51 AM / by CSRHub Blogging

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Brand Intelligence Solutions has entered into an Alliance with CSRHub, the world’s most comprehensive non-financial (Brand/CSR/ESG) rating database, to launch the “360° Brand Intelligence Solutions Benchmark Tool.” Using real time data, you can now benchmark your sustainability and brand story against your competitors and industry leaders.

Elisa Turner, founder and CEO of Brand Intelligence Solutions says, “The fabric of business models has changed. In 1935 corporations and brands were valued based solely on their financial assets and performance – today up to 80% of corporate and brand value is based on non-financial asset performance. It is a fact today that companies who manage their non-financial assets as diligently as their financial ones consistently outperform their counterparts. The challenge corporation’s face today is: how to evolve from the 1935 myopic culture to one that is informed and consistently evolving to meet the required attributes for success today.”

The first step in addressing this challenge is awareness and knowledge of: what is material, industry leader benchmarks, where you rate against the leaders, what are your risks, brand reputation amongst stakeholders and evolving regulations and stakeholder expectations.

Brand intelligence is the aligned management of non-financial assets.

brand intelligence defined

Brand Intelligence is the quality of a company’s non-financial asset awareness engagement, performance, and communication. These assets include; brand reputation, environmental, social, human, product, supply-chain and governance.

Brand Intelligence touches every aspect of your business and brand today. A 360° holistic view of your non-financial asset performance in critical to managing in today’s economy.

For the first time – it is available!

brand intelligence benchmarking tool

With this tool for the first time, you have a real-time data based 360° holistic view of your non-financial performance from external stakeholders and the ability to benchmark that against industry leaders and competitors. Brand Intelligence Solutions and CSRHub will provide corporations with their external "Brand Intelligence Scores."

The 360° Brand Intelligence Solutions Benchmark Tool is a game changer – for the first time the links between sustainability, brand, communications, and profit are visible and can be measured. This means they can now be managed and in quantifiable terms, just like you do financial ones.

Brand Intelligence Solutions has also entered into an Alliance with FigBytes, a global leader, next generation non-financial management system to launch the “360° Brand Intelligence Solutions Benchmark Tool.”

About Brand Intelligence Solutions

Brand Intelligence is an independent consulting firm, globally recognized as a leader in the area of sustainable business systems and sustainable brands. Founded by Elisa Turner, a trailblazer in sustainable business for 15 years – prior to this she spent 10 years working in the C-Suite of some of the world's most recognized retail brands.

The Brand Intelligence© framework - is a systemized approach developed over 15 years for companies to build, operationalize and manage Brand Intelligence©. For more information about Brand Intelligence Solutions, go to http://www.brandintelligence.solutions/. Please contact Brand Intelligence anytime for more information at elisa@brandintelligence.solutions.

About CSRHub 

CSRHub provides access to the world’s largest corporate social responsibility and sustainability ratings and information, covering on 16,500 companies from 135 industries in 133 countries. By aggregating and normalizing the information from 469 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and academics use CSRHub for sustainability intelligence to benchmark company performance, learn how stakeholders evaluate company CSR practices, and seek ways to improve corporate sustainability performance.

CSRHub is a B Corporation, an Organizational Stakeholder (OS) with the Global Reporting Initiative (GRI), a silver partner with CDP (Carbon Disclosure Project), and a Research and Insight Partner of Sustainability Accounting Standards Board (SASB).

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[fa icon="comment"] 0 Comments posted in Benchmark tool, communications, CSR, Profit, Uncategorized, sustainability, non-financial assests, ratings and rankings, 360° Brand Intelligence Solutions Benchmark Tool, Brand, Brand Intelligence Scores, Brand Intelligence Solutions, CSRHub

Our Annual Look at Newsweek’s Green Rankings

[fa icon="calendar'] Jun 28, 2016 11:04:11 AM / by Bahar Gidwani

By Bahar Gidwani

The 2016 Newsweek Green Rankings were released last week.  Our friends at Corporate Knights Capital and HIP Investor again provided the underlying data behind the list.

We probably get more questions about Green Rankings and the radical changes in position that seem to occur each year, than for any of the 461 different rating systems we track.  The table below shows the changes in position on the list that five companies experienced over the past three years.  Some of this variation may be due to changes that Newsweek has made in the way its scores are calculated and for 2013 to 2014, changes in its data providers.  (Last year’s list was driven by the same providers but there were several changes made prior to this.)  Some variation may be due to actual changes in the performance of the companies on the list and the relatively narrow scope of the study.  (CSRHub currently tracks the sustainability performance of more than 16,000 companies.)  Finally, the Newsweek Green Rankings are meant to assess and measure environmental performance.  Most other ranking systems cover a broader set of sustainability metrics.

Newsweek Green Rankings

Newsweek’s scores correlate reasonably well with the aggregate score we generate from the views of the rest of the ESG ratings space.  (We use a small amount of Corporate Knights information and share a data provider with HIP.  But, we probably less than 3% of our data set with them.)  As you can see below, the Newsweek ratings have about a 50% correlation with CSRHub’s ratings for each set of companies.

Newsweek CSRHub Score Comparison

However, even with this degree of correlation, there is a relatively poor agreement between the companies CSRHub would choose on Newsweek’s list of 500 companies as the best or worst performers and the companies on the Newsweek lists.  (Note that the rest of the analysis in this post focuses on the Global Rankings.  However, we found similar results for the US Rankings.)

Newsweek Global 500 and CSRHub comparison

We dug in a bit more to see if we could explain what might be driving these variation at each extreme.  A correlation between the Newsweek rating and CSRHub’s four category ratings shows that Newsweek’s score as expected is most closely tied to CSRHub’s environment rating.  There is also a connection with CSRHub’s Employee and Governance ratings.  However, there is no statistically supported connection with CSRHub’s Community rating, which includes the three subcategories of Product, Community Development & Philanthropy, and Human Rights & Supply Chain.

CSRHub Regression Analysis

The coefficient for the Environment component of this regression is 2.5X bigger than that for Governance and 4.5X bigger than the effect of Employees.  Still, top Newsweek companies probably need to perform well on at least the “E” and “G” parts of ESG.  The Social “S” part though—Employee and Community issues—has only a weak effect.  This would lead us to predict that some of the difference in rank between Newsweek and CSRHub is driven by differences in these factors.

As you can see below, the top CSRHub companies have average Community and Employee ratings that are 14% and 11% respectively above the average for the top Newsweek companies.  The opposite is true for bottom-ranked companies.

CSRHub Newsweek Community and Employees comparison

The companies who moved up this year are likely to trumpet their success.  Those who moved downward may be able to argue that their overall performance didn’t really change—they only changed emphasis from E and G factors, into the S (Social) area.


Bahar Gidwani Bahar Gidwani is CEO and Co-founder of CSRHub.  He has built and run large technology-based businesses for many years. Bahar holds a CFA, worked on Wall Street with Kidder, Peabody, and with McKinsey & Co. Bahar has consulted to a number of major companies and currently serves on the board of several software and Web companies. He has an MBA from Harvard Business School and an undergraduate degree in physics and astronomy. He plays bridge, races sailboats, and is based in New York City.CSRHub provides access to the world’s largest corporate social responsibility and sustainability ratings and information.  It covers over 16,000 companies from 135 industries in 132 countries. By aggregating and normalizing the information from 461 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices, and seek ways to improve corporate sustainability performance.

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[fa icon="comment"] 1 Comment posted in Bahar Gidwani, community, governance, Human Rights & Supply Chain, Uncategorized, Newsweek's Green Rankings, Product, ratings and rankings, Community Development & Philanthropy, Corporate Knights Capital, CSRHub, Employee, HIP Investor

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