Republished with Earth911.com permission.
Consumers have access to corporate sustainability and social responsibility reporting they can use to select the companies they can trust to act ethically. With the rise of "big data" and transparency, there is more information on which to base a smart buying decision than ever before. Cynthia Figge, co-founder and CEO of CSRHub.com, a Seattle-based website that rates and ranks companies based on environmental and social responsibility, joins Mitch Ratcliffe to discuss what CSR reports cover, why business has learned sustainability is good for their bottom line, and how consumers can begin to access CSR data -- including on Earth911.com
Cynthia Figge is a forerunner and thought leader in the corporate sustainability movement who co-founded EKOS International in 1996, one of the first consultancies integrating sustainability and corporate strategy. Cynthia is CEO and Cofounder of CSRHub. Cynthia has worked with major organizations including BNSF, Boeing, Coca-Cola, Dow Jones, and REI to help craft sustainability strategy integrated with business. She was an Officer of LIN Broadcasting/McCaw Cellular leading new services development, and started a new “Greenfield” mill with Weyerhaeuser. She serves as Advisor to media and technology companies, and is Chair of the Board of Compassionate Action Network. Cynthia has an MBA from Harvard Business School. Cynthia is based in the Seattle area.
CSRHub provides access to the world’s largest corporate social responsibility and sustainability ratings and information. It covers over 17,900 companies from 135 industries in 133 countries. By aggregating and normalizing the information from 556 data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers, API partners and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices, and seek ways to improve corporate sustainability performance.