How Does Corporate Behavior Relate to a Nation’s Soft Power

[fa icon="calendar'] Dec 18, 2020 9:30:47 AM / by Bahar Gidwani

Does Corporate Behavior Relate to a Nation’s Soft Power?

We have compared data on nations’ soft power from Brand Finance’s Global Soft Power Index with their ESG (environment, social, governance) ratings from CSRHub. A number of soft power indicators correlate well with the views of the other sources available to CSRHub. We also compared the soft power scores with the aggregate ratings of the perceived ESG performance of companies in these countries. The correlation here was poor. We share several reasons why corporate sustainability ratings may relate to a nation’s soft power score.

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A Quick Look at Brand Finance’s 2017 Banking League Table

[fa icon="calendar'] Feb 7, 2017 10:14:04 AM / by Bahar Gidwani

Brand Finance has recently released its analysis of the brand strength for the world’s 500 top banks. This annual review uses Brand Finance’s royalty relief methodology to estimate how much of a bank’s market value derives from its brand assets.

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4 Different Brand Ranking Systems Show Common Ties to Perceived Sustainability Performance

[fa icon="calendar'] Jun 2, 2015 1:01:47 PM / by Bahar Gidwani

By Jennifer Saunders and Bahar Gidwani

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Financial Company Brand Strength Remains Related to Sustainability Factors

[fa icon="calendar'] Feb 3, 2015 10:30:33 AM / by Bahar Gidwani

By Bahar Gidwani

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The Conference Board has published the CSRHub Brand Study in new Director Notes

[fa icon="calendar'] Nov 5, 2013 9:25:34 AM / by CSRHub Blogging

CSRHub CEO Bahar Gidwani has authored a new Director Notes for The Conference Board.

The Conference Board has now published a new Director Notes on CSRHub’s recent brand study, The Link Between Brand Value and Sustainability. Bahar authored the study working with Brand Finance, the global brand analyst headquartered in London.