By: Carol Pierson Holding
[fa icon="comment"] 0 Comments posted in American Business Act on Climate Pledge, Apple, Apurva Sanghi, Bank of America, capitalism, climate change, CSR, global warming, Goldman Sachs, Marks & Spencer, Yale/Gallup/Clearvision, Paris climate negotiations, We Mean Business, Carol Pierson Holding, David Brooks, Ikea, WalMart
By Carol Pierson Holding
[fa icon="comment"] 0 Comments posted in Apple, Apple Pay, Bloomberg, climate change, Electronic Industry Citizenship Coalition, Justin Danhof, iPhone, sustainable forestry, iMac, NCPPR, solar power, toxins, Adam Minter, Carol Pierson Holding, green washing, HealthKit, investor backlash, renewable energy, Tim Cook
By Carol Pierson HoldingWhat is going to solve climate change? To borrow terms from technology, a distributed solution is underway that has moved along the technology adoption curve and is already entering the mainstream.We’ve watched this distributed solution take form for a while now. Government regulation, which lagged at the federal level, is enacted globally at the city and community levels. Individual power plants are switching from oil and coal to the lower-emissions solution, natural gas, on their own and without regulation. Corporate Social Responsibility, which was isolated in its own department, has in many companies been distributed across the enterprise, with CSR departments providing only specific support functions like competitive benchmarking, measurement and reporting.How do we know our distributed solution has reached the mainstream? Harley-Davidson, whose brand is arguably nonexistent without a combustion engine, just introduced an electric motorcycle. The dominant brand in motorcycles, Harley sells 36% of all motorcycles sold in the U.S., including 52% of all on-highway bikes. It has a well-entrenched formula for customer loyalty that includes its unique sound. That’s so important that the company tried to trademark it, only giving up in 2000 after six years of legal wrangling.But Harley’s core customers are largely boomers so its average customer’s age — and as recently as 2010 its market share too — were declining.The company needed to appeal to younger generations. It’s doing so with an electric motorcycle called the LiveWire.How does a company capitalize on one of the most beloved parts of an electric vehicle, its silence, when your brand is synonymous with deafening noise? By creating a brand new sound. As Charles Fleming wrote in the Los Angeles Times’ last week —
[fa icon="comment"] 0 Comments posted in Apple, corporate social responsibility, CSR, LiveWire, JP Morgan Chase Green Bond Funds, mushroom architecture, RiskyBusiness.org, technology adoption curve, Carol Pierson Holding, CSRHub, Greenpeace, Harley-Davidson
Cynthia has joined many thought leaders in Trust, Inc.: Strategies for Building Your Company's Most Important Asset, edited by Barbara Kimmel. Trust, Inc., steady on the Hot New Release list on Amazon, includes powerful essays by thought leaders like Stephen M. R. Covey & Greg Link, Patricia Aburdene, Amy Lyman, Jim Kouzes & Barry Posner, Lolly Daskal, Bob Whipple, and many others.
[fa icon="comment"] 0 Comments posted in Apple, Barbara Kimmel, Cynthia Figge, trust, Stephen M. R. Covey & Greg Link, Lolly Daskal, Trust Across America, Inc., Jim Kouzes & Barry Posner, Patricia Aburdene, Amy Lyman, Bob Whipple
By Carol Pierson Holding
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The Supreme Court will be taking up the gay-marriage issue for the first time at the end of March. Apple Inc., Morgan Stanley, and many other companies are same-sex marriage advocates. These companies are standing against the Defense of Marriage Act (DOMA). This law states that legally married gay couples can’t claim the federal tax breaks and other benefits available to opposite-sex spouses. Hundreds of American companies have spoken out against the Defense of Marriage Act and Proposition 8 over the years, and many of those companies signed onto briefs opposing both anti-gay laws. In 2008, Proposition 8 put a ban on gay marriage in California. This is now being challenged by corporate groups such as Facebook Inc. and Intel Corp. They have argued that “gay-marriage bans in 41 states harm workplace morale and undermine recruiting” (Greg Stohr). Companies such as Starbucks, Amazon and Apple have supported a brief that says "Proposition 8 and similar laws inflict real and wholly unnecessary injury on business ... No matter how welcoming the corporate culture, it cannot overcome the societal stigma institutionalized by Proposition 8 and similar laws."
By Carol Pierson Holding
By Cynthia Figge
[fa icon="comment"] 0 Comments posted in Apple, corporate social responsibility, CSR, Cynthia Figge, Dan Bross, iPad, iPhone, sustainability, Microsoft, CSRHub, employee engagement, iPad 2, virtuous circle